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More goody goodies from Coke, cherchez le Francois (Hollande) and is psychology the answer to pitching?

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***Here’s another happy-slappy ad from Coke, this time for Coke Zero from Publicis Conseil. But actually it does it with a bit of wit and irony, which is much needed these days. Who’s the girl? I don’t know if ex-Mother man Jonathan Mildenhall, now something high up at Coke, is behind all this stuff. But ...

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